DoorDash Accelerator
for Local Goods

We believe that communities thrive when we create equal access to opportunity for small business owners. The Accelerator is designed to empower consumer packaged goods businesses owned by entrepreneurs who are women, transgender, immigrants, or people of color with a $5,000 grant, wholesale readiness education and an opportunity to onboard their product to DashMart, a grocery store concept owned & operated by DoorDash.

Together, DoorDash and Next Street, along with other consumer packaged goods industry experts, constructed a six-week course curriculum that provides food and beverage businesses with tools, resources and training. Topics such as financial management and funding options, wholesale partner relationship management, marketing and business development help prepare businesses for growth.

Apply now to the 2022 Fall Cohort

The Accelerator is open to all CPG business owners registered, operating and residing in the state of California. The eligible product categories include sweet treats (e.g. cookies, brownies), bakery items (e.g. bread, pastries), snacks (e.g. chips, popcorn), ice cream, frozen foods (e.g. pizza), and non-alcoholic beverages (e.g. soda, ready to drink coffee, kombucha).

Think you might be a fit?

Apply Now

Applications close August 26, 2022

Benefits & Eligibility

Benefits:

Access to Capital

$5,000 grant

Education & Training

Live weekly trainings with CPG experts, self-paced virtual learning courses, and 1:1s with subject matter experts

Marketing

Free marketing from DoorDash

Product Placement in DashMart

Opportunity to sell products in DashMart

Elgibility:

  • Business is registered and actively operating in the state of California
  • Business owner resides in the state of California
  • Generated less than $1M in revenue in fiscal year 2021
  • Have been in business for 2 years or more
  • Sell sealed, packaged, and labeled food or beverage products in the eligible product categories (categories may change for each cohort)

Future cohorts may feature additional cities and include additional product categories. Add yourself to our email distribution list for future DoorDash Accelerator for Local Goods updates.

What is DashMart?

DashMart is a new type of neighborhood store, brought to you by DoorDash. It offers shoppers thousands of fresh groceries, household essentials, local treats, and more — delivered right to their doorsteps. You can access DashMart right from the DoorDash app, whether for a full week’s groceries or a late-night craving. These stores are owned, operated and curated by DoorDash, and available in a growing number of cities.

The Fall 2022 cohort of the DoorDash Accelerator for Local Goods will focus on product categories including sweet treats, bakery items, snacks, ice cream, frozen foods, and non-alcoholic beverages.

Program Impact

Meet the 43 entrepreneurs that made up our 2022 Spring Cohort Accelerator for Local Goods in New York, Washington D.C. and Chicago! The Accelerator participants represent a diverse cohort of business owners. Overall, 77% of the Accelerator participants are women; 20% of participants identify as immigrants or refugees; 40% identify as people of color; and 21% identify as Asian or Pacific Islander.

Learn More

77%

Women

20%

Identify as immigrants or refugees

40%

Identify as Black or African American

7%

Identify as Latino, Latinx, or Hispanic

21%

Identify as Asian or Pacific Islander

Next Street is a mission driven firm that is building the modern infrastructure for America’s small businesses, particularly focused on those that have been systemically left behind. Their work is anchored in the belief that small businesses are the drivers of economic and community development and the engines of inclusive growth. Next Street believes that when we elevate small businesses, we help individuals, families, and neighborhoods reach their potential. Next Street believes when we empower entrepreneurs and small business owners that have faced disproportionate barriers, we break down those barriers to accelerate a more just economy.

FAQ

Be a registered and actively operating small business

  • Have 20 or fewer employees
  • Generated less than $1M in revenue in fiscal year 2021
  • Have been in business for 2 years or more

Be registered and operating in the state of California. The business owner must also reside in the state of California.

Sell sealed, packaged, and labeled food or beverage products in the eligible product categories (categories may change for each cohort)

Accelerator inquiries: localgoods@doordash.com

Partnership inquiries: social-impact@doordash.com

Media inquiries: press@doordash.com